Ultimate Christmas story from Rovaniemi
Rovaniemi is the one and only place for real Christmas experience. Santa Claus Village and other Christmas related attractions like SantaPark and Santa Claus Secret Forest are providing unique and atmospheric setting for all kinds of stories: Christmas episodes, Santa Claus’ messages, Christmas magic in iconic Santa Claus Village and Winter wonderland report from Lapland.
Rovaniemi’s strong and unique Christmas brand together with the many years of experience working with different media from allover the world, makes the working reliable and smooth.
Find here belov some planning advices and tips for the ultimate Christmas story from Rovaniemi – The Official hometown of Santa Claus.
World knows
Visit Rovaniemi is the steward of Santa Claus’s story, safeguarding his legacy as a symbol of kindness, goodwill, and Christmas magic.
Rovaniemi – The Official Hometown of Santa Claus®
Collaborating with Santa Claus through Visit Rovaniemi connects your project to the authentic heart of his story. Rovaniemi is globally recognized as the Official Hometown of Santa Claus, offering credibility, tradition, and authenticity to your collaboration. The trademark was registered 2010 in China, Japan, South Korea, Russia, the United States, Norway and the EU.
The Heart of Christmas Tourism
For decades, Rovaniemi has been a dream destination for travelers seeking the magic of Christmas at the Arctic Circle. A collaboration with Rovaniemi’s Santa Claus strengthens ties to this long-standing tradition, resonating deeply with audiences familiar with Rovaniemi as the center of holiday experiences. Since 1980’s Rovaniemi has been the place to meet Santa Claus in person.
A Globally Recognized Story
Santa Claus is synonymous with Rovaniemi. By working through Visit Rovaniemi, your collaboration aligns with the globally awarded narrative that Santa Claus comes from this enchanting Arctic destination. This connection amplifies the authenticity and impact of the project.
Best possible visiting time for media in search of Christmas story
In the high season from Nov until April due to the exceptionally busy travel period and demand, there are limitations on the availability of media collaborations (interviews, meeting Santa Claus, activities and accommodations). During the winter season Visit Rovaniemi encourages to have direct contact with the potential partner companies and discuss about the possible individual collaborations. Find here the list of Visit Rovaniemi partners.
For larger productions we recommend to hire a local fixer to manage all the arrangements and details. Visit Rovaniemi is pleased to suggest experienced fixer who has knowledge about our Christmas brand and the best practices.
Start by
- Contacting Visit Rovaniemi’s PR team for the suggestions, advices, permissions and filling the media application well in advance
- Searching and booking the flights & accommodations & local transfers
- Providing the draft plan or script for Visit Rovaniemi’s PR team
- Detailed planning begins…
Santa Claus Village tips
Santa Claus Village is open every day of the year, so the Christmas spirit can be lived and documented in any day. The belov mentioned Christmas attractions welcome media to create the atmospheric Christmas content specially outside the high-season (November – March) to ensure the flexibility and availability that media cases might require. Kindly notice that the media visit must always be agreed in advance.
- Santa Claus Office , meet the man himself every day of the year
- Santa Claus’ Main Post Office , place which receives more than 500 000 letters written to Santa Claus yearly
- Santa Claus Reindeer , meet Santa’s special reindeer, and enjoy the sleigh ride in winter season
- Mrs Santa Claus’s Christmas Cabin , place to meet Mrs Santa Claus
- Elf Hat academy , learn the unique elf skills and graduate from the special lesson
- Santa’s Pets, meet domestic animals and take a reindeer or an alpaca for an atmospheric walk
- Atmospheric Christmas shopping
There are more to be experienced and added in the content in Santa Claus Village. Some activities and services can be seasonal, or available only by request.
Santa Claus Village Fact Sheet
Over 700 000 annual visitors from all over the world
Arctic Circle line crosses the central square of the Village
Roosevelt Cottage built in 1950 to be the first building at the Arctic Circle
Santa Claus has been meeting visitors 30 years, daily basis
Special Arctic Circle postmark available in Santa Claus’ Main Post Office